our design process

+ discover

The discovery process starts with an initial strategy session to get to know the ins and outs of your business, as well as your pain points. Then a Brand Strategy is put together from your Branding Questionnaire. This is where we’ll dive into branding + marketing research for your niche and hone in on your unique brand voice, ideal clientele, and visual mood board. 

+ create

Using your Brand Strategy as a reference, we’ll start developing your Concept. After creating concepts, we’ll pick the strongest one and present it to you via an in-depth concept presentation. This will include: primary logo, secondary logo, colour palette, + other unique branding elements.

+ launch

Depending on your brand needs, we will curate your collateral and website designs. As the project nears the end, we’ll pick a launch date and start developing a Launch Strategy. All of your new design files will be sent to you in an organized zipped folder along with a Brand Standards Manual clearly explaining how to best implement your unique and elevated brand. These strategies will also serve as a guidepost as your brand blooms and evolves. Now it’s time to celebrate your beautiful and thoughtful new brand!